Migration Matters Logo

“Migration Matters” is an initiative at York University dealing with issues of human migration — both voluntary and forced. Luann Good Gingrich, who is leading the initiative, wanted a simple, primarily typographic logo that would coordinate well with the York University logo, and communicate ideas of borders and division.

The logo needed to be usable as a heading for their blog, but also on letterhead and other materials in a more traditional logo format. After several iterations, we decided on two coordinating logo designs: one in a block, for use as a more traditional logo, and one in a line for use as a header.

Once we had these two designs, I paired them with the York logo in several ways for different applications. I also created black-and-white versions of all of the designs, with and without the York U logo.